ASIA's TOP 1000 BRANDS: Consumer sentiment in India's giant economy remains positive so far, but consumers have rising concerns about health, economy and job security.
Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
Consumer optimism is high and the economy appears to be in recovery, but challenges remain around India's digitalisation, particularly in rural areas.
Nielsen provides insight into India’s economic outlook and retail backdrop
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