nikhil shahane

Opinion: Metrics that matter and the ‘Real’ ROI
Mar 12, 2021
Nikhil Shahane

Opinion: Metrics that matter and the ‘Real’ ROI

The author feels that with today’s rapid ‘datafication’, marketers now have more metrics to choose from than they know what to do with

Nikhil Shahane joins 21n78e as COO
Feb 02, 2017
Campaign India Team

Nikhil Shahane joins 21n78e as COO

Moves from Indigo Consulting where he was VP - mobility and international business

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Understanding the nudge-sludge dynamic in marketing

8 Understanding the nudge-sludge dynamic in marketing

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Marketers bet big on brand-building, not just quick wins

10 Marketers bet big on brand-building, not just quick wins