nirlep
Oct 18, 2010
Nirlep revamps identity to manage diverse brand portfolio
Nirlep has revamped its brand identity, conceptualised and executed by Elephant Strategy + Design.
Jul 28, 2009
MPG lands Nirlep’s media duties
MPG has bagged the media buying and planning duties of Nirlep, which is a company that manufactures non-stick cookware in India.The agency bagged the account following a three-way pitch.The account size is estimated to be Rs 5 crore.Said Anita Nayyar (pictured), CEO, MPG, “The mandate given to us is to essentially rebuild the brand in India after its relative silence for the past few years. The revamped brand will be launched during Onam in Kerala and then taken nationwide.”
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