nissan
90% of the crises in automotive industry are predictable: Nissan’s Lavanya Wadgaonkar
The global vice president of communications at Nissan shared insights on tactfully handling PR flare-ups and communications crises in the digital era, while also championing DEI, and more during her India visit
Nissan’s marketing head on consumer targeting and revising the agency model
Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Apac Effies 2018: 20 wins for Indian agencies
Medulla Communications and Ogilvy bag four wins each including a Gold; The Womb also bags Gold in three Effie tally
How Nissan revs up its content-creation engine
Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center
Should ad value equivalent be the measure of PR's value?
A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’
Petronas opts for nostalgic cheer this Aidilfitri
Watch the film conceptualised by Leo Burnett Sdn Bhd here
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