ogilvy india
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
Colgate and Ogilvy on cracking the snacking code in toothpaste marketing
INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?
Mondelez India gears up to take a big bite out of the premium gifting market
The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.
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Piyush Pandey to receive 2024 LIA Legend Award
He is the second person to get this award; former global CCO of Leo Burnett Worldwide Mark Tutssel bagged the debut trophy last year.
Picks of the Week: Work that wowed us
Air India, Gatorade and more, in Campaign India's round-up of favourite work that wowed us for the week ending 1 March
Pidilite lets a handyman provide swift solutions for minor slip-ups
Watch the film conceptualised by Ogilvy here
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