Advertising In-Depth
Vinita Bhatia
Oct 23, 2024

Mondelez India gears up to take a big bite out of the premium gifting market

The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.

The ad film stars brand ambassadors Kareena Kapoor Khan and Saif Ali Khan.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

4 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

8 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Mondelez India appoints Nitin Saini as VP-marketing
Marketing
Oct 19, 2022
Campaign India Team

Mondelez India appoints Nitin Saini as VP-marketing

Cadbury 5 Star gives the AI revolution a humorous pushback
Advertising
Nov 29, 2024
Campaign India Team

Cadbury 5 Star gives the AI revolution a humorous ...

Warc Rankings 2023: Wavemaker India tops the charts for effectiveness
Advertising
Mar 21, 2023
Campaign India Team

Warc Rankings 2023: Wavemaker India tops the charts ...

Warc Awards for Media 2021: Ogilvy, Wavemaker bag Silver
Awards
Jan 12, 2022
Campaign India Team

Warc Awards for Media 2021: Ogilvy, Wavemaker bag ...

Just Published

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
Marketing
51 minutes ago
Robert Jeffery

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

YouTube doubles down on AI, brand deals and creator tools
Marketing
2 hours ago
Vinita Bhatia

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits
Marketing
2 hours ago
Kyle O’Brien

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

The real risk in playing it safe
Opinion
3 hours ago
Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.