olympics
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Google removes AI Olympics ad after backlash: 'People are resistant'
A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.
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'Games Wide Open': How brands are turning Paris into one giant Olympic ad
It's not just about sponsoring athletes anymore. With innovative campaigns and a focus on social impact, brands are tapping into the cultural zeitgeist of the Games to connect with a global audience.
How brands are evolving their women’s sports alliances for the Olympics
As the Olympics hit parity between men and women athletes, are marketers reflecting this shift?
Olympics and Paralympics 2024 round-up: Watch the ads
Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
Urban Indians likelier to rely on social media, TV for Paris 2024 Olympics
According to a YouGov survey, 55% watch the games to support the country’s athletes, while 42% want to enjoy its spectacle and excitement.
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