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It's not just about sponsoring athletes anymore. With innovative campaigns and a focus on social impact, brands are tapping into the cultural zeitgeist of the Games to connect with a global audience.
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A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
The CEO of Dentsu Creative, South Asia, speaks to Campaign about the Group's key developments this year, including new client wins, regional expansions, and a focus on innovation in India.
As the festive season kicks off in India, Campaign rounds up ad campaigns from brands including Blinkit, Swiggy, and Parle G, all celebrating Ganesh Chaturthi with unique creative executions.