Advertising The Work
Bailey Calfee
Jul 24, 2024

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

FCB India goes solo in WARC’s Global Good parade

6 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Cadbury 5 Star gives the AI revolution a humorous pushback

9 Cadbury 5 Star gives the AI revolution a humorous pushback

Weekend Fun: The Blue Film Festival

10 Weekend Fun: The Blue Film Festival

Related Articles

Aditya Birla Capital teams up with IOA for Paris Olympics 2024
PR
Jun 20, 2024
Campaign India Team

Aditya Birla Capital teams up with IOA for Paris ...

Olympics and Paralympics 2024 round-up: Watch the ads
Advertising
Jul 26, 2024
Marianne Calnan

Olympics and Paralympics 2024 round-up: Watch the ads

Google removes AI Olympics ad after backlash: 'People are resistant'
Advertising
Aug 06, 2024
Nikita Mishra

Google removes AI Olympics ad after backlash: ...

How brands are evolving their women’s sports alliances for the Olympics
Advertising
Jul 30, 2024
Bailey Calfee

How brands are evolving their women’s sports ...

Just Published

Havas invests in Ostro's AI platform
Advertising
4 hours ago
Campaign India Team

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

Old souls, smart tech—the consumer paradox brands can no longer ignore
Advertising
5 hours ago
Noor Samra

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

Global ad spend surpasses $1 trillion, APAC to play key role
Advertising
5 hours ago
Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

Why reframing the ad agency-client relationship can help creativity
Advertising
5 hours ago
Rob McQueen

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.