Advertising
Nikita Mishra
Aug 06, 2024

Google removes AI Olympics ad after backlash: 'People are resistant'

A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

4 Valentine's Day 2024: Brand work that caught our attention

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

5 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

South Indian films dominate box office in 2024: Ormax report

6 South Indian films dominate box office in 2024: Ormax report

India’s brew boom: How coffee brands are winning over young consumers

7 India’s brew boom: How coffee brands are winning over young consumers

GroupM axes global agency CEO roles in major centralisation push

8 GroupM axes global agency CEO roles in major centralisation push

Ad industry’s budget wishlist: Relief, reforms, and digital push

9 Ad industry’s budget wishlist: Relief, reforms, and digital push

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill

Related Articles

'Games Wide Open': How brands are turning Paris into one giant Olympic ad
Advertising
Aug 06, 2024

'Games Wide Open': How brands are turning Paris ...

Olympics and Paralympics 2024 round-up: Watch the ads
Advertising
Jul 26, 2024
Marianne Calnan

Olympics and Paralympics 2024 round-up: Watch the ads

Aditya Birla Capital teams up with IOA for Paris Olympics 2024
PR
Jun 20, 2024
Campaign India Team

Aditya Birla Capital teams up with IOA for Paris ...

Ipsos launches Creative|Spark AI ad testing solution that generates actionable insights rapidly
Advertising
Jul 22, 2024
Campaign India Team

Ipsos launches Creative|Spark AI ad testing ...

Just Published

WPP’s Ketan Desai to head Monks India
Advertising
19 hours ago
Campaign India Team

WPP’s Ketan Desai to head Monks India

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing managing director.

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx
Advertising
21 hours ago
Campaign India Team

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

Stand guard: Protecting your brand from the hidden risks of AI
Marketing
22 hours ago
Geoff Clarke

Stand guard: Protecting your brand from the hidden ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.

Arnab Manna: From punchlines to headlines
Advertising
23 hours ago
Vasundhara Suresh

Arnab Manna: From punchlines to headlines

CREATIVE SPARKS: Whether it is writing ads or cracking jokes, Ogilvy India’s group creative director has the knack of giving it a creative spin.