omnichannel
Nov 29, 2024
Godrej unveils brand refresh with INR 1,500 crore marketing blitz
Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.
Nov 25, 2024
Will community engagement help Uniqlo nail its INR 1,000 crore sales ambition?
With revenues at INR 624.6 crores in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.
Aug 14, 2024
Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap report
As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.
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