omnichannel marketing
1 day ago
Meta unveils AI-driven tools for omnichannel ads
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
Nov 15, 2024
Experiential marketing cuts through ad fatigue to captivate consumers
Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.
Sep 11, 2024
Assembly opens new India office to lead market expansion efforts
Anish Daniel, formerly of Wavemaker India, will lead Assembly’s new India operations based in Bangalore, overseeing clients such as Lenovo, Fossil, and Estée Lauder.
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