onam
Brands ride Onam wave with creative festive flair
As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.
'We have been wrong in predicting the month-on-month sales': N Raja
In a chat with Autocar Professional, Toyota Kirloskar's deputy managing director opens up on the current slow down in auto sales
Onam Ashamsakal: WoodTech Emporio stokes memories of home, promises to preserve warmth of wood forever
Watch the digital film conceptualised by CampHire Worldwide Partners here
Harvest time for brands in Kerala
Sony is eyeing Rs 135 crore in sales during Onam, 30 percent higher over the same period last year. LG India is eyeing sales growth of 20 percent.
MPG lands Nirlep’s media duties
MPG has bagged the media buying and planning duties of Nirlep, which is a company that manufactures non-stick cookware in India.The agency bagged the account following a three-way pitch.The account size is estimated to be Rs 5 crore.Said Anita Nayyar (pictured), CEO, MPG, “The mandate given to us is to essentially rebuild the brand in India after its relative silence for the past few years. The revamped brand will be launched during Onam in Kerala and then taken nationwide.”
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