online advertising
Neuromarketing: Game-changer or gimmick for Indian brands?
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
Double Standards: Does native advertising deliver better than ads, edit?
The web is abuzz on ‘native advertising’ amidst online content. Supriyo Gupta (SG) and Ajay Kakar (AK) reflect on several aspects of the subject.
Online display advertising fraud: Proof that relationships matter
The author says that with programmatic online display trading, every impression has a different value for every buyer - and that value is fleeting.
ComScore white paper on 'economics of online advertising' makes case for 'validated impression'
Paper examines ways in which oversupply of online ad inventory is weighing down economics of the industry and inhibiting flow of marketing dollars
Komli Media acquires digital media network Admax
With an estimated monthly reach of over 90 million unique users, Admax covers Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam
Magnaglobal predicts India’s advertising economy will rise by 21% during 2011
Global advertising forecast also predicts online advertising will overtake newspapers as the world’s second-largest advertising medium by 2013
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