oracle

As Oracle sunsets its ad business, what can adtech learn from this?

Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close its advertising business in September after facing multiple challenges. Campaign unpacks learnings for the adtech industry.

US greenlights TikTok-Oracle deal; fate now lies with China

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

Raj Mohan Srinivasan joins Sony Pictures Networks

Moves after an entrepreneurial stint

Martin Sorrell's India visit: 'Jeff Bezos is the John D Rockefeller of today'

The senior advertising industry leader is on his first visit to India after being ousted as the WPP chief in April this year

'Companies are trying to build their own view of the data': Wendy Hogan, Oracle

What are the implications for the agency and media brands?

BBC launches two new ad supported iPhone apps