Marketing
Prasad Sangameshwaran
Mar 29, 2017

'Companies are trying to build their own view of the data': Wendy Hogan, Oracle

What are the implications for the agency and media brands?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Agencies must prove ROI, not just impressions

8 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

9 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

As Oracle sunsets its ad business, what can adtech learn from this?
Advertising
Aug 07, 2024
Shawn Lim

As Oracle sunsets its ad business, what can adtech ...

'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
Advertising
Jan 28, 2025
Rahat Kapur

'Fear doesn't build trust': Cisco's CMO on why ...

The CMO’s MO: Lupin’s Sourabh Agrawal believes that creativity thrives beyond big budgets
Advertising
Jan 22, 2025
Vinita Bhatia

The CMO’s MO: Lupin’s Sourabh Agrawal believes that ...

Starbucks still needs a CMO
In-Depth
Sep 12, 2024

Starbucks still needs a CMO

Just Published

WhatsApp slows down to show what distance feels like
Advertising
1 hour ago
Campaign India Team

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

While rivals look outward, WPP is consumed by its own internal crisis
Opinion
1 hour ago
Darren Woolley

While rivals look outward, WPP is consumed by its ...

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.

Sony to produce Labubu movie, report says
Marketing
1 hour ago
Staff Reporters

Sony to produce Labubu movie, report says

Labubu, the hypebeast of the toy world, is coming for Hollywood.

Pakistan English daily Dawn accidentally prints ChatGPT prompt in business report
PR
1 hour ago
Staff Reporters

Pakistan English daily Dawn accidentally prints ...

The internet had a field day.