ott
India's ad industry revenues to touch INR 1.58 lakh crores by 2028: PwC report
Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.
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Reliance Disney merger: A game-changer for ad agencies, not without risks
SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
From streets to stadiums: Sports marketing scores big for brands
Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.
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India’s digital shift: Open internet emerges as adland’s new frontier
The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.
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Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report
The ‘Ormax OTT Audience Report 2024’ estimates 13.8% growth in this consumer universe over 2023, which will entirely be driven by the AVOD audience.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
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