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TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
Pay-TV industry to witness marginal revenue drop in FY2026: ICRA
Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.
Amazon MX Player bets on shoppable videos and AI to disrupt India’s streaming market
The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.
OrangeGlobal expands leadership team
OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch its Eshtory platform.
India's ad industry revenues to touch INR 1.58 lakh crores by 2028: PwC report
Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.
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