paints

Mar 25, 2025

Asian Paints brushes up its legacy with a warranty pitch

Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.

Dec 16, 2024

JSW Paints’ ‘Room of hope’ colours a better tomorrow

The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.

Aug 14, 2024

How brands are gearing up to celebrate India’s 78th Independence Day

A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.

Aug 27, 2015

Onam Ashamsakal: WoodTech Emporio stokes memories of home, promises to preserve warmth of wood forever

Watch the digital film conceptualised by CampHire Worldwide Partners here

Feb 14, 2014

Asian Paints uses mime videos to extend ‘speechless’ to social media

Watch the video-based campaign conceptualised by Contract here

Dec 23, 2011

Dulux creates vignettes with popular TV stars to promote its core philosophy

Watch the vignettes created using couples of three popular soaps from Sony and Star Plus