parenting
Britannia’s equal parenting campaign: Does it hit the right spot?
INSIDE THE AD: Now in its third year, the brand’s Milk Bikis ads, featuring actor Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?
An All Out effort to stand by tough moms
Watch the film conceptualised by BBDO India (Gurgaon) and directed by Shoojit Sircar here
MMGB: A little girl's thoughts on how a woman delivers a baby
A little girl's thoughts on how a woman delivers a baby. Hilarious stuff from the sixth season of The Cosby Show. Enjoy! Have a great week ahead.View the video below
New Generations study: Indian kids now get 39% more pocket money
The eighth edition of New Generations, Cartoon Network's patented kids' lifestyle research has some refreshed insights for marketers about consumption patterns, likes and dislikes amongs children.First up, the power of consumption amongst kids has increased (34% over 2008) and they received a total of Rs 664 crore* in pocket money and gift money in 2009. That's an increase of 39% over 2008.
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