patanjali
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Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate
While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.
Patanjali provides information on Coronil to Ministry of Ayush
The Ministry had asked Patanjali to take down all advertisements related to the Ayurveda drug to treat Covid-19
India's top local brands
Local brands tend to cool off, but their story is far from over.
Opinion: A new ‘kool’ language by Patanjali
Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi
Opinion: Silvers – 60 is the new 30
Marketers are fascinated with the millennial and the young working population. But are they also having the baby boomers on their radar?
India's top local brands
In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
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