pekham basu

Images from the I-Com Global Summit: Day two
May 15, 2019
Campaign India Team

Images from the I-Com Global Summit: Day two

Day two of the I-Com Global Summit saw Indian participation from BARC, Mindshare and MIQ Digital and signed off with the awards gala. Here are images from the day.

I-Com Global Summit: Analysing India's 130 million hindi news viewers
May 14, 2019
Raahil Chopra

I-Com Global Summit: Analysing India's 130 million hindi news viewers

BARC India’s VP-strategy, Pekham Basu explains 'Bio News', the tool that provides news channels analysis of how their content is doing in terms of viewership

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

3 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

4 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

AI in digital ads: Silent partner, not sole pilot

5 AI in digital ads: Silent partner, not sole pilot

Zooming into the inner aspirations of target consumers

6 Zooming into the inner aspirations of target consumers

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

7 Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

Weekend Fun: The Blue Film Festival

8 Weekend Fun: The Blue Film Festival

JSW Paints’ ‘Room of hope’ colours a better tomorrow

9 JSW Paints’ ‘Room of hope’ colours a better tomorrow

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill