personal care
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition
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Opinion: How to create engaging content around Women’s Day for personal care brands
The author lists the dos and don'ts for brands ahead of Women's Day
ASCI rules that 82 ads violated code in June
Maximum violations in personal care and health
ITC diversifies personal care offering
ITC is diversifying its personal care division with the launch of its shampoo range, under its personal care umbrella brand Vivel. The company has launched a mass media campaign to push the launch which has been created by Law & Kenneth. The campaign features south Indian actress Trisha as its brand ambassador. The TVC broke on air on Sunday.
141 Sercon bags activation duties for VLCC
141 Sercon has bagged the activation duties of VLCC in a multi-agency pitch held in Delhi. The WPP agency will be primarily responsible for building brand value for VLCC , aiming at interactive customer loyalty. This is the first time VLCC has undertaken an extensive and in-depth project to understand its customer needs and demands.
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