Advertising
Campaign India Team
Jul 14, 2008

ITC diversifies personal care offering

ITC is diversifying its personal care division with the launch of its shampoo range, under its personal care umbrella brand Vivel. The company has launched a mass media campaign to push the launch which has been created by Law & Kenneth. The campaign features south Indian actress Trisha as its brand ambassador. The TVC broke on air on Sunday.

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