personalisation
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
Big brands go small: Why boutiques are winning
With agility, personalisation, and flexibility becoming essential for brands in today's digital-first era, boutique marketing agencies have a great business opportunity to capitalise on, says the founder of Bubble Network.
Six crackling ways to boost festival sales and smash targets
Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high sales during the ongoing festive season.
AI-led customer engagement platform: A modern-day imperative?
With consumer expectations changing rapidly, traditional martech tools prove inadequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.
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Here's why personalised advertising has edged out generic ads
In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.
MMA Impact India 2022: Audio provides an opportunity for brands to personalise content - Anil Viswanathan
The senior marketing director of Mondelez India shared insights on the innovative use of voice and audio advertising
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