personalisation
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India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
Neuromarketing: Game-changer or gimmick for Indian brands?
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
Amagi acquires Argoid AI to transform streaming with smarter solutions
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
Big brands go small: Why boutiques are winning
With agility, personalisation, and flexibility becoming essential for brands in today's digital-first era, boutique marketing agencies have a great business opportunity to capitalise on, says the founder of Bubble Network.
Six crackling ways to boost festival sales and smash targets
Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high sales during the ongoing festive season.
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