pocket fm
Fooling with flair: Brands indulge in playful tricks for the Fool's Day
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
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Time to tune in: Why digital audio must be in your media mix this year
Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice president of branding and communications, in this myth-buster.
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Pocket Entertainment to invest $15 million to scale Pocket Toons
Company targets $100 million in annual recurring revenue (ARR) by 2026.
Moves and wins roundup: Week of 8 January
Read about the latest news in the marcomm world including updates from Liqvd Asia, Performics India, Terra, Pocket FM, Cleartrip, MyMuse, ^ a t o m network, Ace Turtle, Unilever, Way2News, Swiggy Instamart, Warner Music, Younion and Zee News
71% of Indians prefer consuming audio content on their smartphones: Pocket FM
Pocket FM unveils the second leg of its entertainment consumption survey that delves into the preferences, behaviours, and attitudes of internet users towards various forms of digital entertainment
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