Campaign India Team
May 17, 2022

Pocket FM appoints Shubh Bansal as VP - growth

Moves from Truebil

Pocket FM appoints Shubh Bansal as VP - growth
Personalised audio streaming service, Pocket FM, has announced the appointment of Shubh Bansal as VP - growth. 
 
He will lead the company's business growth initiatives across listeners, and new business opportunities. 
 
Prior to this, Bansal was co-founder at Truebil, an auto-tech platform now acquired by Spinny. He founded the company in Jan 2015. 
 
Pocket FM has also brought in Rahul Nag as head of communications. He will be tasked with driving stakeholder engagement through external, social media, and internal communications, along with establishing the audio streaming service as a culture-first internet organisation. 
 
Bansal and Nag will both report to Rohan Nayak, CEO, and co-founder, Pocket FM. 
 
Nayak said, “As we continue our exponential growth curve on the backdrop of a unique storytelling experience, we are bullish on our market leadership in pioneering the ‘audio entertainment' space. Both Shubh and Rahul are proven leaders in their space and are valuable inclusions into our strategic team. With their strong skill sets and expertise, we hope they will bring the required momentum to our growth, revenue and brand recall as we continue to build Pocket FM for our community.”
 
Bansal said, “It gives me immense pleasure to work with a company that is pioneering and leading the audio-entertainment category in the OTT space. Our vision is to build category leadership for Pocket FM and lead the OTT landscape through our product innovations and business acumen. I am thankful to the founders for their trust and confidence bestowed upon me, and we will together take Pocket FM to newer milestones.” 
 
With over 10 years of experience, Bansal has also worked with companies like Housing.com and Tata Consultancy Services, to name a few. 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Zepto and boAt's festive ad hits the right note

Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.

15 hours ago

From leaks to locks: Ensuring piracy-free OTT ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

2 days ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.