pop

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability
1 day ago
Vinita Bhatia

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

The #FlavourOfLove engages Gen Z through in-house creativity, sports tie-ins, and youth star power.

Double standards: Has POS promo influence reduced with digital savvy?
Mar 27, 2014
Pooja Ahuja Nagpal

Double standards: Has POS promo influence reduced with digital savvy?

With access to information and reviews, are purchase decisions made before reaching stores inflexible?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

3 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

5 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

Mondelez India gears up to take a big bite out of the premium gifting market

6 Mondelez India gears up to take a big bite out of the premium gifting market

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 21 Oct

8 Moves and wins roundup: Week of 21 Oct

Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

9 Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

Daughters deserve more: The inheritance wake-up call

10 Daughters deserve more: The inheritance wake-up call