pop
Jan 21, 2025
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
Nov 04, 2024
Bisleri’s retro revival targets Gen Z with nostalgia and sustainability
The #FlavourOfLove engages Gen Z through in-house creativity, sports tie-ins, and youth star power.
Mar 27, 2014
Double standards: Has POS promo influence reduced with digital savvy?
With access to information and reviews, are purchase decisions made before reaching stores inflexible?
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