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Bisleri’s retro revival targets Gen Z with nostalgia and sustainability
Nov 04, 2024
Vinita Bhatia

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

The #FlavourOfLove engages Gen Z through in-house creativity, sports tie-ins, and youth star power.

Double standards: Has POS promo influence reduced with digital savvy?
Mar 27, 2014
Pooja Ahuja Nagpal

Double standards: Has POS promo influence reduced with digital savvy?

With access to information and reviews, are purchase decisions made before reaching stores inflexible?

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