power

Dec 20, 2024

Tata Power’s AI Christmas campaign: Magic or marketing trend?

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

Dec 02, 2024

M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'

Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.

Nov 27, 2014

Don't 'templatise' everything: GenAsia study

Pan-Asia study covered five Indian cities

Oct 17, 2011

MMGB: The last bastion of automotive lust

Watch the TVC of Forza Motorsport 4 for Microsoft Xbox 360