print advertising
Auto sector led print ads with 15.2% share in 2024: TAM AdEx
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
1.43 lakh brands invested in print advertising in Jan-Sept ’24 – TAM
India’s print advertising experienced a 3% increase in ad space volumes during January-September 2024, according to TAM Media Research.
Beyond clicks: Why print ads are thriving in the age of digital
SOUNDING BOARD: Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine the reasons behind this shift and its future.
India's print ads thrive amid Diwali's spark
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
IAA to launch collector’s edition on the Power of Print
The event will be held in Mumbai on Wednesday
BBH Singapore features former Miss India in new British Airways campaign
View the campaign featuring Manisha Kohli here
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