products
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Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
Sipping all the way to wellness with Tata Tea’s AI twist
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
Livpure's Rakesh Kaul on water-as-a-service, digital, and bolstering marketing efforts by 70%
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing
Triton wins Organic Harvest’s creative duties
Agency’s Delhi office will handle pan-India brand; campaign to break in September
Comfort celebrates mothers’ endless care, with a moving script
Watch the ad film conceptualised by Ogilvy & Mather’s London and Singapore offices here
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