programmatic

Oct 01, 2024

MiQ scouts for a CEO to lead its Indian operations

The incumbent will take charge of programmatic marketing agency's 225-client portfolio, and steer the value versus price debate in one of the company’s most crucial markets.

Aug 13, 2024

Huella Services introduces NEXad, a CTV product with interactive features

This offering aims to enhance the viewer experience by allowing advertisers to engage their target audiences in more personalised and interactive ways.

Jul 26, 2024

Maximising e-commerce success: Proven strategies for modern advertising

Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.

Jul 03, 2024

Inside Reddit's strategy to court advertisers in Asia Pacific

Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.

Jun 04, 2024

Can curation revive the programmatic open auction?

Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.

Apr 16, 2024

Why does such a lack of transparency still exist in adtech?

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.