promo and activation
'Bronze is the new silver': A Spikes jury member's experience
The author was on the Promo and Direct & Activation Spikes juries for 2014, besides judging the Young Spikes Integrated competition
Cannes Lions 2014: Five Indian shortlists in PR; three each in Direct and Promo & Activation; one in Creative Effectiveness
Ogilvy, Havas Worldwide, McCann and Lowe in the fray; awards night on 16 June
India@Cannes2012: Ogilvy strikes first metal for India, wins a Bronze Direct Lion
The agency's 'iFOLD Vodafone India Saving Paper' entry won in the 'Best Low Budget Campaign' sub-category. Indian agencies drew a blank in PR, Promo and Activation Lions.
India@Cannes 2012: Four shortlists in Promo, eight in Direct, one in PR Lions
Nine ad agencies in the fray: BBDO, DDB Mudra, Leo Burnett, O&M, McCann, JWT, Cheil, M&C Saatchi and Percept/H. The Practice Porter Novelli makes the cut in PR Lions.
Cannes Lions 2011: Mudra leads shortlists tally from India
BBDO India, Creativeland Asia, Contract Advertising and Grey Worldwide are among the other Indian agencies featuring in the Direct and Promo & Activation shortlists
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