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Transforming IPL brand engagement through gamification and rewards
Mar 12, 2025
Vikas Shah

Transforming IPL brand engagement through gamification and rewards

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

Candid Marketing promotes Amrita Kumar as CEO
Dec 18, 2019
Campaign India Team

Candid Marketing promotes Amrita Kumar as CEO

She was earlier the managing partner

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