purchasing power

Ad industry’s budget wishlist: Relief, reforms, and digital push
Jan 23, 2025
Nagesh Joshi

Ad industry’s budget wishlist: Relief, reforms, and digital push

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.

Rural India goes hybrid: 47% embrace digital meets traditional media
Nov 12, 2024
Campaign India Team

Rural India goes hybrid: 47% embrace digital meets traditional media

Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.

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