pv

Why is PVMA missing ‘U’?
Jan 17, 2025
Vinita Bhatia

Why is PVMA missing ‘U’?

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.

Urban Indians likelier to rely on social media, TV for Paris 2024 Olympics
Jul 24, 2024
Campaign India Team

Urban Indians likelier to rely on social media, TV for Paris 2024 Olympics

According to a YouGov survey, 55% watch the games to support the country’s athletes, while 42% want to enjoy its spectacle and excitement.

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