quick

Sep 05, 2024

Consumer shift is moving from planned to impulse shopping

One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.

Aug 29, 2024

Swiggy Instamart and Hamleys blend nostalgia and speed in latest campaign

The quick-commerce platform teamed up with Havas Media Tribes to craft an OOH campaign that spotlights instant gratification when it comes to toys.

Aug 12, 2024

Social's secret sauce lies in stirring up killer brand collaborations

From Spotify to Netflix to Nestlé and Cred, the restaurant chain’s chief growth officer Divya Aggarwal sits down with Campaign to discuss how partnerships are spicing up both its menu and marketing game.

May 29, 2024

In a Blinkit: A viral tweet turned marketing magic

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.