quick commerce
77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta
59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.
Swiggy Instamart strikes gold with 90s nostalgia
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
Zepto campaigns to make Soan Papdi great again
The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.
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MasterChow takes retail route as it aims for higher growth
The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.
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When an ad winningly targets the nose, not the eyes
Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.
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