Advertising The Work
Campaign India Team
Oct 15, 2024

Zepto campaigns to make Soan Papdi great again

The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.

The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

Brands weave Eid stories with festive campaigns that celebrate connection
Advertising
Mar 28, 2025
Campaign India Team

Brands weave Eid stories with festive campaigns ...

Some brands have built their entire P&L on Zepto: Aadit Palicha
Advertising
Nov 17, 2022
Eularie Saldanha

Some brands have built their entire P&L on Zepto: ...

Zepto and Mamaearth fast-track sustainability this new year
Advertising
Jan 03, 2025
Campaign India Team

Zepto and Mamaearth fast-track sustainability this ...

Zepto’s Jarvis move sparks the in-sourcing vs outsourcing debate
Advertising
Nov 28, 2024
Little Yadav

Zepto’s Jarvis move sparks the in-sourcing vs ...

Just Published

Havas invests in Ostro's AI platform
Advertising
20 hours ago
Campaign India Team

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

Old souls, smart tech—the consumer paradox brands can no longer ignore
Advertising
21 hours ago
Noor Samra

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

Global ad spend surpasses $1 trillion, APAC to play key role
Advertising
21 hours ago
Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

Why reframing the ad agency-client relationship can help creativity
Advertising
21 hours ago
Rob McQueen

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.