r madhavan
Weekend Wrap: 23 February
In the news: Big FM, Bridgestone, Flags Communications, GSK Consumer Healthcare
Friday box office
Six new movies hit the theatres this weekend. Take your pick to choose from two Bollywood and 4 Hollywood flicks.
Lintas Media Group, Red FM innovate for Wagon R's re-launch
Red FM, Lintas Media Group and Maruti Suzuki recently came together to relaunch the ‘improved’ Wagon R through a media innovation that saw the FM station turn blue for an entire day on April 23. All this to celebrate the brand new features of the Wagon R, such as its blue eye shaped headlights, taller body amongst others features. Everything from the station jingle and bumpers to the RJ's sign off was modified to incorporate the Wagon R’s features.
WagonR's new ad uses Madhavan's influence
Maruti Suzuki WagonR has launched its new campaign which highlights WagonR’s new tagline being - 'smart ideas lead the world'. R Madhavan, who was recently appointed brand ambassador for WagonR tries to refresh the brand's values and attempts to add some youthfulness to the brand.
R. Madhavan becomes brand ambassador for Maruti Suzuki WagonR
Maruti Suzuki has appointed actor R. Madhavan as the brand face for its hatchback WagonR. The company claims that before the actor was signed on, after Maruti Suzuki’s consumer research on Madhavan revealed that he was a national celebrity with a skew towards the Southern parts of the country.Madhavan was considered a right fit after analyzing his future ventures/prospects and the brand objectives of WagonR.
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