rajesh goenka
May 21, 2008
Bates 141 Kolkata bags Axiom Estates business
Bates 141 Kolkata has won the Axiom Estates’ account to launch the company’s India operations in a multi-agency pitch comprising of JWT, Grey and Lowe. Axiom Estates deals with real estate properties in India that are sold to NRIs. The company has a brick and click model that facilitates clients in buying properties across the country and the globe. A key element of Axiom's marketing activity involves CRM, which would probably explain the advantage that Bates 141, Kolkata had over others during the pitch.
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