reality
Snap AR ads are not interruptions; they have become invitations: Resh Sidhu
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.
Why 5G broadcasting could be the next big opportunity for agencies
VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.
Amazon MX Player, Glance partner to expand brand reach in India
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
Samsung’s Tab turns festive sketches into AR magic
This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
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