rebranding
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An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
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Sheth Group's orange dot mystery reveals a fresh rebrand
Revving up for its public listing, the realty company’s mysterious campaign reveals a flashy rebrand and a target of INR 3,000 crore in FY24-25.
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Burson makes a bright entry globally, reveals new products, services and academy
The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.
SmartCoin is now Olyv
The revived identity aims to have a full stack range of financial offerings, which have evolved beyond quick personal loans to include digital gold savings, credit health management and insurance products
EC Studios rebrands to Cylndr
Aims to position itself as a dedicated production studio catering to clients worldwide
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