recall
Mar 17, 2025
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Nov 21, 2024
Streaming TV: Advertisers' new go-to for engaged viewers
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
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