regional marketing
Jan 02, 2025
Creating loyal customers through regional marketing for BFSI brands
Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.
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Nov 07, 2024
Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
Sep 20, 2024
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
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