regional marketing

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
3 days ago
Nagesh Joshi

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

65% of consumers want brands to collaborate with vernacular influencers: Survey
Sep 20, 2024
Campaign India Team

65% of consumers want brands to collaborate with vernacular influencers: Survey

Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.

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