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Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
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Jaipur leads India’s radio ad volumes in H1-2024: TAM AdEx report
Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.
Consumer shift is moving from planned to impulse shopping
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
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