return on investment roi
Oct 25, 2024
Big brands go small: Why boutiques are winning
With agility, personalisation, and flexibility becoming essential for brands in today's digital-first era, boutique marketing agencies have a great business opportunity to capitalise on, says the founder of Bubble Network.
Oct 24, 2024
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
Oct 16, 2024
Bot busters: Saving ad spend from digital fraud
In a digital space infiltrated by bots planted by cybercriminals, bot detection has emerged as a must-have technology for marketers, says mFilterIt co-founder and CTO.
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