rexona
Creative critique from a gender lens: 28 Aug - 1 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Picks of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition
It won't let you down says new TVC for Rexona
Lowe Worldwide (Bangkok) has conceptualized a new TVC for Unilever's, Rexona Sure dry shield. The TVC that features its brand ambassador, Asin, talks about how a normal deodrant would not be able to stop the sweat generated, but, Rexona's new Sure dry shield reduces the under-arm sweat. The team of Roopak Saluja, Kirk Dias and Amarjeet Kaur from production house Bang Bang Films have produced the film.WATCH TVC here
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