Campaign India Team
Sep 01, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.

 

This week, the team found three pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Jupiter (conceptualised by Lights@27)

 

It takes a quirky look at the underhanded side of instant loan companies from the unique lens of the villain - the henchman in this case, who works as a recovery agent and serves up a hilarious narrative.

 

Rexona 

A powerful call for inclusivity and change, shedding light on the gender gap in football while celebrating the journeys of young girls in pursuit of their dreams.

 

Uber (conceptualised by Dentsu Webchutney)

Liked the simplicity in this one. Showed all the milestones the country and the brand has achieved over the last 10 years in a simple yet captivating manner. 

Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.