Campaign India Team
Sep 01, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.

 

This week, the team found three pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Jupiter (conceptualised by Lights@27)

 

It takes a quirky look at the underhanded side of instant loan companies from the unique lens of the villain - the henchman in this case, who works as a recovery agent and serves up a hilarious narrative.

 

Rexona 

A powerful call for inclusivity and change, shedding light on the gender gap in football while celebrating the journeys of young girls in pursuit of their dreams.

 

Uber (conceptualised by Dentsu Webchutney)

Liked the simplicity in this one. Showed all the milestones the country and the brand has achieved over the last 10 years in a simple yet captivating manner. 

Source:
Campaign India

Related Articles

Just Published

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.