reynolds
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
Weekend fun (2): Ten brands for Tendulkar
WATCH a selection from the TVCs Sachin Tendulkar has featured in over the course of his 24-year cricket career
Your target audience watches Rakhi Sawant
I love watching TV. If you were to walk into my cabin, you would find the TV set on, and me surfing between CNBC, some news channels, sports, you name it. Of course the excuse I give anyone who asks is, “I am in the communication business … I must watch commercials and programs.” Of course I need to quickly mention that I am not a high flying hot shot agency or media executive who gets featured in the premier advertising magazine of the country.
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