Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Mar 28, 2025

Can nostalgia-powered marketing make Yas Island India’s go-to getaway?

INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?

Yas Island is trying to tap into nostalgia-driven travel and film tourism, which has surged in recent years.

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